活动结合当下热点，就是所谓的借势营销，利用热点带动产品，目的是为了提高知名度，扩大品牌影响力。
Or activities combined with the current hot, is the so-called take advantage of marketing, using hot to drive products, the purpose is to improve visibility, expand brand influence.
结合上面这个思路，可以具体落实到以下几个流程：
Combined with the above ideas, we can implement the following processes:
1、面向目标受众，明确活动类型
1. Target audience oriented, clear activity type
一般来说，你需要明白你的活动是为谁准备，这点是最为重要的，面向目标受众明确活动形式，是活动策划的第一步。
Generally speaking, you need to understand for whom your activities are prepared. This is the most important point. It is the first step of activity planning to define the activity form for the target audience.
如果目标受众是行业内从业者，活动类型可能是一场展会或者一场主题论坛。
If the target audience is practitioners in the industry, the type of activity may be an exhibition or a theme forum.
如果目标受众是自己的员工，活动类型可能就是一场年会或者内部联谊活动。
If the target audience is their own employees, the type of activity may be an annual meeting or an internal networking activity.
如果目标受众是公司客户，活动类型可能就是一场答谢会或者新品发布会。
If the target audience is the company's customers, the type of activity may be a thank you meeting or a new product launch.
2、确认活动的规模和预算
2. Confirm the scale and budget of the activity
天数、人数、规格、预算
Days, numbers, specifications, budget
3、选择活动场地
3. Choose a venue
根据活动规模，勘察和确认合适活动的场地。一般来说，不要选取交通过于偏僻的地方。
According to the scale of the activity, investigate and confirm the suitable activity site. Generally speaking, don't choose the place where the traffic is too remote.
4、选择搭建商或者策展公司（如需要）
4. Select the builder or curator (if necessary)
一般大型的活动，都需要引入搭建商或者策展公司。如果是特别小型的活动，一般而言不需要单独请搭建商或者策展公司。
Generally large-scale activities need to introduce builders or curators. If it is a very small event, generally speaking, it is not necessary to invite the builder or curator alone