传播主导型活动策划指：以品牌宣传为主、盈利销售为辅的策划。诺贝尔经济学奖得主广东行、小区电影巡回展、概念时装秀暨客户联谊会、华语电影传媒大奖等等。这类活动注重媒体形象的传播，LOGO和报纸版面图片以背景板、单册(页)、海报、白皮书、礼品等形式出现，另外，报社相关领导参与活动开幕、颁奖、抽奖或闭幕仪式，往往带来令人震撼的一刻。
Communication driven event planning refers to planning that focuses on brand promotion and is supplemented by profitable sales. Nobel laureate in economics, Guangdong Tour, Community Film Tour, Concept Fashion Show and Customer Association, Chinese Film Media Award, and more. This type of activity focuses on the dissemination of media image, with logos and newspaper page images appearing in the form of background boards, brochures (pages), posters, white papers, gifts, etc. In addition, the participation of newspaper leaders in the opening, award, lottery or closing ceremony of the event often brings a shocking moment.
娱乐政治活动策划
Entertainment political activity planning
娱乐政治活动策划指：受人的文件指示或人为安排而进行的策划。如团组织生活晚会、联谊舞会等。本类活动相对来说不是很大型，因为常常以在校的学生为主，所以盈利性和宣传性不强。相对来说这个目的来说比较强。一般是响应国家、省（市）、学校的各类文件号召，或是增强人们之间的感情联络。乍眼一看，形式也比较丰富，比如唱歌、跳舞、诗歌朗诵、现场做诗画、问题抢答、做游戏等都可。
Entertainment political activity planning refers to the planning carried out under the guidance of documents or human arrangements. Such as group life parties, social dances, etc. This type of activity is relatively not very large-scale, as it often focuses on students on campus, so its profitability and publicity are not strong. Relatively speaking, this purpose is relatively strong. Generally, it is to respond to various documents and calls from the country, province (city), and school, or to enhance emotional connections between people. At first glance, the forms are also quite diverse, such as singing, dancing, poetry recitation, on-site poetry and painting, answering questions, playing games, etc.
混合型活动策划
Hybrid event planning
兼备了以上两个类型的特点，既做营销又搞传播，属于“鱼和熊掌兼得”型，如2002广东通信节、中国酒业财富论坛、世界华文广告论坛、创意冷餐会等。这些活动往往以客户下单参与定额广告投放、读者掏钱购买报纸(剪角)等为前提条件获得参与活动的资格，而活动本身也将伴随着声势浩大的品牌推广行为。 在当前媒介经营市场竞争日益白热化的形势下，媒体将越来越多地扮演企业或准企业角色，将越来越倚重营销主导型和混合型活动策划，这个领域也将成为国内各大媒体未来的战场。
It combines the characteristics of the above two types, both marketing and communication, and belongs to the "fish and bear's paw" type, such as the 2002 Guangdong Communication Festival, China Liquor Wealth Forum, World Chinese Advertising Forum, Creative Cold Food Festival, etc. These activities often require customers to place orders and participate in fixed advertising placements, and readers to pay for newspapers (corner cutting) to obtain eligibility to participate in the activities. The activities themselves will also be accompanied by grand brand promotion activities. In the current situation of increasingly fierce competition in the media operation market, media will increasingly play the role of enterprises or quasi enterprises, and will increasingly rely on marketing led and hybrid activity planning. This field will also become the battlefield for major domestic media in the future.