Purpose of opening activities
确立专卖店的公众形象，赢得各大媒体的关注。聚集人气，提高知名度。加强专卖店在当地的影响，推动销售工作。
Establish the public image of franchised stores and win the attention of major media. Gather popularity and improve popularity. Strengthen the influence of franchised stores in the local area and promote sales.
二、前期宣传方案
2、 Preliminary publicity plan
开业活动的成功由前期宣传是否到位来决定。只有前期宣传做好了，才能保证开业活动的成功举行。
The success of opening activities depends on whether the early publicity is in place. Only if the early publicity is done well, can we ensure the success of the opening activities.
前期宣传的
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方式和具体操作：Methods and specific operations of early publicity:
1、线下宣传
1. Offline publicity
(1)分两个宣传组进行宣传，每个组在两人或者两人以上。在开业之前两周内，通过和顾客的一对一宣传，不断寻找和跟踪顾客，了解准顾客的详细情况和需求，引导进入开业现场。
(1) It is divided into two publicity groups, with two or more people in each group. Within two weeks before the opening, through one-on-one publicity with customers, we will constantly find and track customers, understand the details and needs of prospective customers, and guide them into the opening site.
