大型活动要有鲜明的目的性。
Large scale activities should have a clear purpose.
大型活动往往耗费很多资源，包括人力、物力、财力，一个都不能少，要是做的失败全盘皆输，如一个营销一个品牌影响力要进入一个中心城市，要在人的心目中留下印象，恐怕不花个数百万元的传播费用，是撬动不了市场，同时活动也会搞得不温不火。当然，这里是有前题和原因的，要是前面你花了很多精力和市场培育当然在费用上会有所减少，你很显然和理所当然的分解到全年和分期计划中，费用没有这么集中，医院总经理、老板更容易接受。所以，还是要在全年中，有计划有目的进行较为稳妥。
Large-scale activities often consume a lot of resources, including human, material and financial resources. If they fail, they will lose the whole game. For example, if a marketing brand influence wants to enter a central city and make an impression in people's mind, I'm afraid it can't pry the market without spending millions of yuan on communication costs. At the same time, the activities will be tepid. Of course, there are preconditions and reasons here. If you spend a lot of energy and market cultivation, of course, the cost will be reduced. You obviously and naturally decompose it into the annual and phased plans. The cost is not so concentrated, and it is easier for the general manager and boss of the hospital to accept it. Therefore, it is more prudent to carry out it in a planned and purposeful way throughout the year.