活动策划具有深层阐释功能
Activity planning has the function of deep explanation
广告本身所具有的属性，决定了它不可以采取全面陈述的方式来表现;但是，通过活动策划，可以用把客户需要表达的东西说得明明白白。因此，活动策划可以把企业要传达的目标信息传播得更准确、详尽。
The attributes of advertising itself determine that it can not be expressed in a comprehensive way; however, through the activity planning, we can say clearly what the customers need to express. Therefore, activity planning can spread the target information to be conveyed more accurately and in detail.