活动背景主要介绍举办本次活动的必要性和意义,引起客户及管理层(店长)的关注和重视,说明做活动是基于品牌诊断后做出的决定,活动是改善品牌现状更为有效的手段,并非因为空虚寂寞冷而随便折腾一下。
The background of the event mainly introduces the necessity and
significance of holding the event, which causes the attention and
attention of customers and management (store managers). It indicates
that the activity is based on the decision made after brand diagnosis,
and the activity is a more effective means to improve the status quo of
the brand, not to be free from empty loneliness and cold.
活动详情主要介绍在活动背景中尚未给出的解决方案,建立关于本次活动的共识,包括活动目的、活动对象、用户洞察、活动主题、活动井盖钢模具 U型槽模具 天津水处理设备 检查井钢模具 保定公司注册 u型槽模具 流水槽模具 亮点和活动流程,让管理层(店长)都能清楚知道活动内容并能向推销员准确传达,推销员也能向活动对象完美描述。
The details of the event mainly introduce the solutions not yet given in
the background of the event, and establish consensus on the activity,
including the purpose, object, user insight, theme, highlights and
process of the activity, so that the management (store manager) can
clearly understand the content of the event and can accurately convey it
to the salesman, and the salesman can describe the activity object
perfectly.