活动策划具有大众传播性
Activity planning has the nature of mass communication
一个好的活动策划一定会注重受众的参与性及互动性。有的活动策划会把公益性也引入活动中来，这本身既与报纸媒体一贯的公信力相结合，又能够激发品牌在群众中的美誉度。甚至活动的本身就具有一定的新闻价值，能够在第一时间传播出去，引起公众的注意。
A good activity planning will pay attention to the audience's participation and interaction. Some event planning will also introduce the public welfare into the activities, which not only combines with the consistent credibility of the newspaper media, but also can stimulate the reputation of the brand among the masses. Even the activity itself has a certain news value, which can be spread out in the first time to attract public attention.
活动策划具有深层阐释功能
Activity planning has the function of deep explanation
广告本身所具有的属性，决定了它不可以采取全面陈述的方式来表现;但是，通过活动策划，可以用把客户需要表达的东西说得明明白白。因聚氨酯软管 PVC软管 隔离墩模具 u型槽模具 护坡模具 pvc输送带 尼龙输送带 天津除甲醛 北京除甲醛 此，活动策划可以把企业要传达的目标信息传播得更准确、详尽。
The attributes of advertising itself determine that it can not be expressed in a comprehensive way; however, through the activity planning, we can say clearly what the customers need to express. Therefore, activity planning can spread the target information to be conveyed more accurately and in detail.